Alex Morgan — UX/UI Design

Analytics Dashboard

Analytics Dashboard project preview
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The Challenge

Process

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Analytics Dashboard

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this approach resonates.